ROMEOVILLE, Ill., Feb. 12, 2013 /PRNewswire/ — KeHE Distributors, LLC announced the sale of its Eye Level Solutions business to Living Naturally, LLC today. Eye Level is an online B2C business that offers consumers unique products through “brand stores” fulfilled from the vast array of Specialty, Natural & Organic, and Multicultural products KeHE distributes.

“We remain fully committed to the success of Eye Level, and will be working in tandem with Living Naturally to help our Retail and Supplier partners grow their online ‘brand store’ business. There will be no disruption to Eye Level’s existing customers or brand store retailers,” according to Brandon Barnholt, KeHE’s President & CEO.

“We’re pleased to bring world-class e-commerce and analytics to Eye Level customers,” added Living Naturally CEO Dan Clarke. “We intend to improve the consumer-facing functionality of Eye Level, which is where we excel; and allow KeHE to continue focusing on distribution and order fulfillment, which is where KeHE excels.”

“This transaction will be good for all parties,” according to KeHE’s CFO Chris Meyers. “Living Naturally is an expert in web marketing; KeHE has great fulfillment capabilities and the brand stores will grow as a result.”

KeHE anticipates that all employees directly involved with Eye Level will be retained by Living Naturally or by a KeHE division.

About KeHE

KeHE Distributors, LLC, based in Romeoville, IL, provides Natural & Organic, Specialty & Gourmet, International & Multicultural and Fresh products to the (i) chain grocery, (ii) independent grocery, (iii) natural food, and (iv) niche specialty retail channels throughout North America.

MEDIA CONTACT:
Kimberly Wallace
Director of Communications, KeHE
kimberly.wallace@kehe.com

SOURCE KeHE Distributors, LLC