Mobivity Holdings Corp. (MFON) Upgraded by Zacks to OUTPERFORM

Zacks Zacks Investment Research upgraded shares of Mobivity Holdings Corp. (MFON) from N/A to OUTPERFORM on January 18, 2013, with a target price of $1.00.

Mobivity is a developer of marketing solutions and platforms for mobile devices. The Company provides a suite of services and technologies that enables brands, enterprises, marketers, and content owners to engage consumers via their mobile phone and other smart devices. Mobivity's solutions remove the complexity of interactive electronic communications with consumers through its suite of services and technologies. The growth of smartphones along with the strength in the US restaurant industry should create a tail wind for the firm. Mobile technology is in the sweet spot of $136 billion local advertising market and poised to take market share. We see value in the shares.

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