SANTA MONICA, Calif., Dec. 18, 2012 /PRNewswire/ — Max Sound Corporation (OTCBB: MAXD) announced today that it has engaged Bibicoff + MacInnis, Inc., a full service investor relations and strategic planning firm, to increase investment community awareness of the Company. Bibicoff + MacInnis will initially concentrate on developing and implementing communications strategies and programs specifically targeting the retail brokerage, institutional and investment banking communities.

Max Sound is an HD Audio company that has developed and is now going to market with its proprietary technology that significantly improves the sound quality in virtually anything you listen to. With a software licensing business model, MAXD’s market is huge and includes recorded music, movies, audio books, live & televised concerts, video games, television network programming and mobile devices. MAXD’s multipronged marketing strategy includes going directly to the consumer and at the same time going to those companies that bring music and voice to the consumer… all while focusing on branding MAXD.

As the Company’s first step in going directly to the consumer, MAXD just completed the acquisition of Liquid Spins. Liquid Spins is a non-traditional digital media distribution company specializing in QR code marketing, apparel merchandising, gift cards, scratch-off codes and other creative targeted strategies that focus on selling music in areas not currently being sold. Liquid Spins has contracts with all the major record labels.

Through Liquid Spins, MAXD is aligning its technology with a significant audience of music consumers who buy their favorite music and download a free MAXD App directly from Google Play. The “App” allows music lovers around the world to listen to music the way the artists intended it to be heard. Liquid Spins has begun its first retail roll out of Music Gift Cards for the holiday season and the Liquid Spins Max Sound HD Audio App has been launched.

This summer, AEG Network Live, the world’s largest producer of live concerts, digital and 3D entertainment, used Max Sound technology for the webcast of a concert headlined by Neil Young in New York‘s Central Park. After the concert, John Rubey, President, AEG Network LIVE stated, “I am thrilled that AEG Live implemented Max Sound’s HD Audio process for this history making event and I look forward to implementing this audio technology in future events to provide the best sounding output to audiences everywhere.”

MAXD has an agreement with Qualcomm to develop its technology onto the DSP of Qualcomm’s Snap Dragon S4 processors. When successful, any of Qualcomm’s 86 OEM’s, for a licensing fee, will be able to access MAXD for their own applications.

On the branding front, the performer Pitbull has become MAXD’s Brand Ambassador. With a Pitbull MAXD HD Audio App on Google Play, Pitbull is quickly bringing the MAXD Sound quality difference to the attention of millions of his social media fans and also many who create music.

Harvey Bibicoff, CEO of Bibicoff + MacInnis, said that, “MAXD is not a development stage company…it has reached the execution stage. The Company has seasoned management, a competitive advantage and strong intellectual property. In the 80’s we had the audio cassette, in the 90’s we had the CD. There has been no significant improvement to audio in 25 years. We believe that MAXD is in the right place at the right time with the right technology to rapidly dominate a huge audio market in the same way that the HD quality became the standard for television. To say that Max Sound provides significantly better sound quality does not begin to describe the improvement – you really have to hear it to appreciate it.”

John Blaisure, CEO of Max Sound, added, “We believe that this is the appropriate time in the development of Max Sound to tell the investment community who we are and what we have. As we rapidly grow our business, we welcome Bibicoff + MacInnis as a valuable asset and partner to help guide the Company’s activities in the investment banking and investor communications arenas.”

ABOUT MAX SOUND CORPORATION
Endorsed by such superstars as Pitbull and Mick Fleetwood, MAXD is to audio what HD (High Definition) is to video. The MAXD™ Audio Process makes everything sound better and can convert any audio file to high definition quality while significantly reducing the file size. Visit us www.maxsound.com. Max Sound & MAXD are trademarks & Patent Pending technologies of Max Sound Corporation registered in the United States and other countries. All other trademarks are the property of their respective owners.

ABOUT LIQUID SPINS
Liquid Spins is an established digital media distribution company who has secured contracts with all major record labels in the United States including Sony, Universal, Warner, EMI, Red and Curb. Liquid Spins has secured partnerships with major brands and well-known brick and mortar retailers as well as nationwide restaurants chains. Its QR portals can appear anywhere; an event, a concert or an establishment for the immediate purchase of a song or album. Learn more at www.LiquidSpins.com. Liquid Spins gift cards will be marketed in Play and Trade, Variety Wholesalers, Casey’s, Holiday Corp., Huck’s, Valero Stores, Kum & Go, Kwik Trip, Zeevex, American Media magazines, upcoming consumer promotions, restaurant chains and will soon be adopted by several nationwide retailers.

SAFE HARBOR STATEMENT
Statements in this press release which are not purely historical, including statements regarding Max Sound’s intentions, beliefs, expectations, representations, projections, plans or strategies regarding the future are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The forward-looking statements involve risks and uncertainties including, but not limited to, the risks associated with the effect of changing economic conditions, trends in the products markets, variations in the company’s cash flow or adequacy of capital resources, market acceptance risks, technical development risks, and other risk factors. The company cautions investors not to place undue reliance on the forward-looking statements contained in this press release. Max Sound disclaims any obligation and does not undertake to update or revise any forward-looking statements in this press release.

Investor Relations Contact:
Terri MacInnis, Dir. of Investor Relations
Bibicoff + MacInnis, Inc.
818.379.8500 terri@bibimac.com

Max Sound Corporation
Contact: John Blaisure, CEO
Phone: 888.777.1987 john@maxsound.com

SOURCE Max Sound Corporation