Zacks Investment Research upgraded shares of Green Mountain Coffee Roasters (GMCR) from UNDERPERFORM to NEUTRAL on November 15, 2012, with a target price of $25.00.
We are upgrading our recommendation on Green Mountain Coffee Roaster to Neutral from Underperform as we are encouraged by the company's efforts to turnaround its business. The company is geared up to make its Keurig single-cup brewing system popular to face increased competition. Apart from upgrading its Keurig brewing technology, it has launched many affordable Keurig models to attract more customers. The company has also entered into several strategic distribution agreements to rope-in more popular brands like Dunkin Donuts and Starbucks into its portion pack systems. We are also encouraged with the stabilizing coffee prices and its strong brand portfolio. Despite sluggish results in the past few quarters, we have faith in the company's long term prospects.
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