NEW YORK, Oct. 25, 2012 /PRNewswire/ — InkSure Technologies Inc., the market leader in machine-readable anti-counterfeiting solutions, is pleased to announce the introduction of high security taggants approved by the US Food and Drug Administration (FDA) for direct food contact to the company’s anti-counterfeiting product line. Taggants, machine-readable chemical markers, are a mature and proven technology used for brand protection and anti-counterfeiting by brand owners and governments.

The FDA approved taggants are ideal for protecting prescription and non-prescription drugs, expensive food items and specialty beverages as well as other commonly counterfeited consumables. They can be incorporated into blister packaging, induction seals on bottles, the inside of shrink wraps, foil seals and other packaging materials that come into direct contact with food and pharmaceuticals.

InkSure’s FDA approved taggants have already been used in a large-scale project protecting alcohol and tobacco products with excellent results. Over the last four years, the organization using InkSure’s taggants estimates that more than $400 million in additional revenues were recovered due to the ability of inspectors to easily identify counterfeit items in the supply chain. The FDA approved taggant solution has also kept potentially harmful counterfeit products from being used by consumers.

“It is very important to protect the public from counterfeited pharmaceuticals and food products. But because of safety concerns, the protection available for these items is usually restricted to overt solutions which provide limited protection. We are pleased to offer high security machine-readable taggants which can directly protect consumables at an item-level. The FDA approved taggants we offer are of the same level of security used in anti-counterfeiting programs for currencies, banknotes, electronics and other high-value items,” said Tal Gilat, president & CEO of InkSure.

About InkSure Technologies Inc.

InkSure Technologies is the industry leader in machine-readable technology for brand protection and anti-counterfeiting. InkSure’s taggant technology is applied to tens of billions of consumer items and high-value documents annually. The company targets a number of industry sectors, including finance, government, pharmaceuticals and transportation.

In 2011, InkSure was named one of the Top 25 Suppliers of Anti-Counterfeiting and Product Security Technologies by Global Identification Magazine and received a commendation from the IHMA for Best Applied Security Product.

InkSure is based in New York City, SEC regulated, and publicly traded under the symbol INKS.OB.

Contact: Sarah Hein, marketing director, InkSure Technologies, +1-646-233-1454 x 24, media@inksure.com 589 Fifth Ave. Suite 401 New York, NY 10017 USA http://www.inksure.com

SOURCE InkSure Technologies, Inc.