MUNICH, Sept. 11, 2012 /PRNewswire/ — The discount food retailer Lidl has chosen MobileIron, the leader in security and management for mobile apps, content, and devices, to manage its iPad deployment. Lidl has efficiently automated many administrative business processes using mobile business applications developed especially for the company and is using MobileIron to securely distribute business apps to employees. With its sophisticated app management, MobileIron ensures the security of business apps and their data; it also keeps Lidl’s long-term IT administration costs low.

At Lidl, the food retailer based in Neckarsulm, Germany and active throughout Europe, saving time using modern communications technology is at the top of the agenda because it improves quality for the customer. For this reason Lidl has begun the Lidl Mobile Office project (LIMO). As part of the LIMO project all sales managers and their superiors will be provided with business iPads. “With an app that has been especially developed for Lidl our sales managers now have access to the latest sales-relevant information, such as placement instructions and training documents, at any time. With the help of a data warehouse app by a company called Microstrategy they are now able to conveniently view sales statistics and key performance indicator analyses such as inventory results. Information can now also be made available to the sales managers through the regional companies and the headquarters with even greater time savings,” says Mirko Saul, Manager of the Lidl Mobile Office project, regarding the advantages of implementing the iPad.

Convenience and security by MobileIron

“After a comprehensive selection process we chose MobileIron’s mobile device management solution to securely and simply manage the tablets,” explains Mirko Saul. MobileIron offers Lidl’s IT Department all the vital management and security functions including managing network access based on the tablet’s security status, managing business apps and their content as well as email communication. In particular, Lidl’s project managers were won over by the complete integration of the solution into Lidl’s certificate system and the extensive app management. MobileIron guarantees that only authorized Lidl employees have access to the business apps distributed by MobileIron and their contents.

“Lidl’s implementation of iPads once again shows that secure app management is a decisive criterion for selecting mobile device management systems,” says Christof Baumgartner, Director and Country Manager (DACH) at MobileIron. “Many of our customers roll out hundreds of apps on thousands of mobile devices. The security of the business apps and their content is always the highest priority.”

About MobileIron

The leader in Mobile IT, MobileIron has been chosen by thousands of organizations that are transforming their businesses through enterprise mobility. Available as an on-premise or a cloud solution, MobileIron was purpose-built to secure and manage mobile apps, content, and devices for global companies. MobileIron was the first to deliver key innovations such as multi-OS mobile device management (MDM), mobile application management (MAM), and BYOD privacy controls.

For more information, please visit www.mobileiron.com.

About Lidl

Lidl is one of the leading food retailers in Germany. The company is now active throughout Europe. In Germany, customer satisfaction is guaranteed by over 35 legally independent regional companies with approximately 3,300 branches and approximately 65,000 employees.

SOURCE MobileIron