HOLLYWOOD, Calif., Aug. 22, 2012 /PRNewswire/ — Javelin, a 50/50 joint venture between Deluxe Entertainment Services Group Inc.’s Media division, and Warner Bros. Entertainment’s digital content distribution division, Global Digital Media Xchange (GDMX), today announced that Javelin has acquired the assets of HulaMX, LLC (HulaMX).

Javelin, the digital delivery platform for distributors, advertisers, agencies, and movie studios, delivers HD and SD advertising content ubiquitously reaching more than 7000 TV stations, networks, and cable outlets via satellite, internet, and the cloud. Its high-speed satellite and Internet connection to dedicated servers supports high volumes, unmatched quality, and secure single-source HD and SD commercial file delivery. Javelin will now feature improved support of HD and SD commercial delivery to smaller regional markets and expanded markets using the HulaMX software/Internet solution. Custom file formats developed and maintained for TV stations allow for seamless integration with TV destination systems, and Javelin’s hybrid server and software solution better supports the industry’s need for improved flexibility without the investment of additional hardware.

“With Javelin’s strategic acquisition of HulaMX and Deluxe’s end-to-end solutions in post production and distribution, Javelin is delivering improved quality of HD and SD advertising at a fraction of the cost,” said Cyril Drabinsky, President and CEO of Deluxe.

“Research indicates higher audience retention with HD spots, nearly double that of standard definition viewing,” said Darcy Antonellis, President, Technical Operations and Chief Technology Officer, Warner Bros. Entertainment. “Javelin’s advanced MPEG-4 based platform is state of the art and allows our clients to deliver their highly produced content rapidly and efficiently to television broadcast and cable partners. With the addition of the HulaMX, Javelin has extended its reach and support of the marketplace with an additional, innovative technology solution.”

About Javelin

Javelin is a joint venture between Deluxe Media Services LLC, and Warner Bros.’ digital content distribution arm, Global Digital Media Xchange (GDMX) – the world leader in digital supply chain operations and content-distribution services. Javelin was developed by industry experts to deliver improved advertising delivery options with faster service. The ad distribution platform delivers a smoother workflow process and greater user control for customers that include Advertisers, Advertising Agencies, Distributors, Production Facilities, Television Stations and Networks. For more information, please visit JavelinDelivers.com

About Deluxe

Deluxe Entertainment Services Group Inc., a wholly-owned subsidiary of MacAndrews & Forbes Holdings Inc., is the leading provider of a broad range of entertainment industry services and technologies to the worldwide entertainment industry including the Hollywood studios, broadcast/cable/satellite providers, digital distribution, gaming as well as content owners and creators. Services for content creation in features, television and commercials are offered in production, post production, digital distribution, marketing services and asset management. They include EFILM and Company 3 digital intermediates; post production and subtitling services; titles design and digital VFX; Blu-ray and DVD compression, encoding and authoring; advertising distribution and syndication services; digital cinema services, motion picture film processing and printing; and 2D to 3D conversion. Deluxe has facilities in North America, Europe, India, Australia and Hong Kong. For more information, please visit www.bydeluxe.com

About Global Digital Media Xchange:

GDMX, a Warner Bros. Entertainment Company, is the world leader in digital video compression services. Located in Los Angeles, CA, GDMX has authored and encoded more motion pictures for DVD and Video on Demand (VOD) than any other facility in the world. GDMX delivers a vast array of digital services while continuing to set the pace in the ever-changing technological landscape. GDMX’s four lines of business provide world-class services for clients in broadcast origination and syndicated program distribution, advertising distribution, digital B2B encoding and distribution, and DVD and Blu-ray compression and authoring. For more information, please visit www.gdmxchange.com.

SOURCE Deluxe Entertainment Services Group