Zacks Investment Research downgraded shares of 1800FLOWERS.COM (FLWS) from OUTPERFORM to NEUTRAL on August 15, 2012, with a target price of $4.20.
1-800-FLOWERS.COM, Inc. is a leading e-commerce provider of floral products and gifts, in terms of number of customers and revenue. With the development of the company's online business and a strategic acquisition, they have continuously expanded their product offerings, most recently to include gourmet foods and home and garden merchandise. As a result, the company has developed relationships with customers who purchase products not only for gifting occasions but also for everyday consumption.
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