ORRVILLE, Ohio, Aug. 7, 2012 /PRNewswire/ — Creativity and skills taught and learned in the kitchen could help one kid chef start saving for college. Now through October 11, 2012, the makers of Jif Peanut Butter are inviting families to spend time together in the kitchen to create an original sandwich recipe and enter the 11th Annual Jif Most Creative Sandwich Contest™. Parents can submit their kids’ – ages six to 12 – creative sandwich recipes for a chance to win a $25,000 college fund.

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For the first time ever, the contest entrants will have the option to think outside the peanut shell and enter a sandwich recipe with the NEW Jif Chocolate Flavored Hazelnut Spread or Jif Mocha Cappuccino Flavored Hazelnut Spread.

“Jif has received thousands of unique and creative sandwich recipes from aspiring young chefs across the country over the past decade,” said Maribeth Badertscher, Vice President, Corporate Communications, The J.M. Smucker Company. “This year, we’re thrilled to inspire even more creativity by including the new Jif Hazelnut Spreads in the contest, offering a delicious new way for parents and kids to create memorable recipes and moments together in the kitchen.”

Last year, 8-year-old Mallory R. from Hilton Head Island, SC was awarded the grand prize. Her creative recipe, the P-Nutty BBQ Chicken Quesadilla, earned her a $25,000 college fund, plus an additional $10,000 for educational products in honor of the contest’s 10^th anniversary.

About the Contest

• From July 26, 2012 through October 11, 2012, parents can submit their child’s creative recipe online at Jif.com by completing the contest entry form.
• Sandwiches will be judged on the following criteria: creativity, taste, visual appeal and ease of preparation.
• Each original sandwich recipe submitted must contain at least two tablespoons of Jif Peanut Butter or Jif Hazelnut Spread.
• Entries must be submitted online by 11:59 a.m. on October 11, 2012.
• Ten semifinalists will be chosen in November 2012 and will participate in a nationwide online vote beginning January 2013. Five finalists will then be determined to attend an event in New York City, where the contest grand prize winner will be announced.

For complete details, Official Rules and to complete the entry form for the contest, visit Jif.com. The Jif Most Creative Sandwich Contest is open to legal residents of the 50 United States and D.C. between six and 12 years of age by October 11, 2012. Void where prohibited.

Find Jif on Facebook, Twitter and visit Jif.com for more information, tips, recipes, contests and promotions.

About The J. M. Smucker Company

For more than 110 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker’s, Folgers, Dunkin’ Donuts, Jif, Crisco, Pillsbury, Eagle Brand, R.W. Knudsen Family, Hungry Jack, Cafe Bustelo, Cafe Pilon, White Lily and Martha White in the United States, along with Robin Hood, Five Roses, Carnation and Bick’s in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. For more information about the Company, visit www.smuckers.com.

The J. M. Smucker Company is the owner of all trademarks, except for the following which are used under license: Pillsbury, the Barrelhead logo and the Doughboy character are trademarks of The Pillsbury Company, LLC; Carnation is a trademark of Societe des Produits Nestle S.A.; Dunkin’ Donuts is a registered trademark of DD IP Holder, LLC; and Douwe Egberts and Pickwick are registered trademarks of Sara Lee/DE B.V. Borden and Elsie are also trademarks used under license.

SOURCE The J.M. Smucker Company