DURANGO, Colo., July 11, 2012 /PRNewswire/ — Zuke’s expands its line of all-natural, made in the USA pet treats with the new Supers—Zuke’s first semi-moist, low gluten, antioxidant and nutrient-rich superfood treats. The Supers, like all Zuke’s treats are corn, soy and wheat free, will debut in retail fronts nationwide immediately.

Supers nourishes your dog the way nature intended by delivering a healthy mix of nutritious ingredients and antioxidants in three great tasting ‘Super-health-alicious’ flavors, each representing different classes or superfoods: Super Berries, Super Betas and Super Greens.

Superfoods, rich in essential antioxidants, are key to the Supers line as they are important for long-term canine health. Just like human cells, canine cells produce damaging free radicals as a by-product of oxygen use. Dietary antioxidants found in superfoods combat free radicals, helping to protect against serious health complications such as heart disease and cancer.

“Superfoods pack a lot of punch,” says Zuke’s Founder, Patrick Meiering. “They are loaded with beneficial nutrients proven to prevent diseases and support longevity. Supers reflect the latest in animal nutrition and support our commitment to producing the most delicious and healthy treats for your pets.”

The new ultra-healthy treats don Zuke’s new packaging design of “Soaring Zuke” near Lake Washington. All of Zuke’s new packaging illustrates the company’s namesake, Zuke the Chocolate Lab, actively playing in dog-friendly outdoor destinations across the nation.

“Zuke’s packaging encapsulates our company’s culture inspired by Zuke, as well as our commitment to leading a healthy and active lifestyle with pets,” said Meiering. “As we celebrate our 17th anniversary, we are proud to remain connected to our roots and share this passion with our customers.”

Zuke’s™ encourages all pet owners to lead a healthy, active and devoted life with their pets. In support of this mission, a portion of every Zuke’s sale goes to The Dog and Cat Cancer Fund™.

Available in six-ounce pouches, Supers bring lively colors to Zuke’s new merchandising presentation, and retail for $6.99.

About Zuke’s:

Since 1995 Zuke’s products have included the finest meats, premium grains, freshest fruits, richest vegetables and oils which keep pets healthy and allow them to perform at their very best. Whether it’s hiking with your dogs or entertaining your feisty cat, Zuke’s understands the unconditional love between people and their pets. Learn more about Zuke’s here.

Media Contact:
Mary Jane Carroll
mj@verdepr.com

SOURCE Zuke’s Pet Performance Nutrition