Accenture plc (ACN) stated that its CAS Software platform will be deployed by Malaysia-based beer company Guinness Anchor Berhad (“GAB”). Financial terms of the deal were not disclosed.
Per the deal terms, Accenture’s CAS Software platform will become an integral part of GAB’s information technology system, shortening the time to market its goods. The platform will replace all existing sales systems currently used by GAB.
Accenture CAS is the leading integrated sales platform (including customer management and mobility software applications and services) for the consumer goods industry. With this capability, GAB will be able to forecast demand and track the activities of sales personnel. This will allow GAB to better handle distributors and maintain demand/supply metrics. With this new automated system, GAB can focus on both better product campaigning and demand creation for its products.
In February, Rotkaeppchen-Mumm Sektkellereien, a leading sparkling wine company, deployed Accenture CAS and reportedly enhanced its sales operations.
The consumer goods industry faces tremendous competition and only companies that are well equipped with proper technologies can survive. The time-to-market is of critical importance, as delays could easily result in share losses. This is one of the compelling reasons for consumer goods suppliers adopting Accenture’s CAS platform.
Accenture not only witnessed higher demand for its CAS platform, but was also conferred the “Strong Positive” honor, by Gartner in a published report.
There is no dearth of deal wins for Accenture. Moreover, the company’s endeavor to expand in Asia is also encouraging, and we believe that the above-mentioned contract reflects the beginning of a better future.
Accenture’s second quarter results were decent, but the third quarter guidance was quite impressive. Though heightening competition from IBM Corp. (IBM), a strained spending environment and its broad European exposure may be things to watch out for, we believe that a steady flow of new businesses will act as a catalyst.
Currently, Accenture has a short-term Buy recommendation, denoted by the Zacks #2 Rank.
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