Cinram and 1K Studios to layer in Mobovivo video app platform to network and studio offerings

TORONTO, Jan. 9, 2012 /PRNewswire/ – Cinram International Income Fund (“Cinram”
or the “Fund”) (TSX: CRW.UN), is pleased to announce a strategic
partnership between its Digital Media subsidiary, 1K Studios and
Mobovivo, a leading provider of Social TV technology to producers,
distributors, networks, and film studios.

“The Mobovivo partnership is the next step in our strategy of providing
a single source, end-to-end distribution and marketing solution for new
and existing clients,” says Ben Higgins, Senior Vice President,
Business Development and Innovation for Cinram. “The focus of our
combined capabilities is to expand our digital delivery to all devices,
from the living room television to the smart phone, or tablet.”

Mobovivo apps enable producers and broadcasters to market and monetize
premium quality video across multiple platforms and on all screens. The
apps includes a branded interface, an online digital locker for easy
content access, digital rights management, ‘watch later’ capabilities,
in-app promotions, leading-edge second screen technology, and a rich
social media experience that heightens the viewer’s connection to
content.

“Mobovivo’s platform and team perfectly complement the strong creative
strengths of 1K Studios and the backend digital supply chain management
solutions of Cinram,” said Trevor Doerksen, founder and CEO of
Mobovivo. “Our partnership will deliver game-changing services and
technology built on extensive industry knowledge and deep relationships
with television networks and Hollywood studios.”

Cinram has been steadily growing its Digital Media division over 2011 to
support the advancing needs of the industry. This partnership will
further enhance Cinram’s existing media solutions for entertainment
content owners, positioning the company to support the growing needs of
their clients.

About Cinram

Cinram International Inc., an indirect, wholly-owned subsidiary of the
Fund, is one of the world’s largest providers of multimedia products
and related logistics services. With facilities in North America and
Europe, Cinram International Inc. manufactures and distributes
pre-recorded DVDs, Blu-ray Discs, audio CDs, CD-ROMs and digital
content for motion picture studios, music labels, publishers and
computer software companies around the world. Cinram also provides
distribution and logistics services to the telecommunications industry
in North America through its wireless subsidiaries. The Cinram group of
companies now also incorporates 1K Studios, a digital media firm based
in Los Angeles specializing in building enhanced consumer experiences
for movies, TV shows, music, books and games. The Fund’s units are
listed on the Toronto Stock Exchange under the symbol CRW.UN. For more
information, visit www.cinram.com.

About 1K Studios

Based in Los Angeles, 1K Studios has been helping clients develop and
market the world’s most popular entertainment, media, software and
consumer electronic products for 14 years. The company is dedicated to
creating engaging and innovative experiences through the collaborative
work of artists, filmmakers, technologists and other visionaries.

About Mobovivo

Mobovivo is a software company that enables producers, broadcasters and
media companies to distribute and market branded video apps for a range
of devices. Our proprietary white label video distribution platform
gives content owners the power to expand audiences and gain deep
insights into viewer engagement that drive revenue from video
distribution. Visit Mobovivo.com or follow @Mobovivo

Certain statements included in this release constitute “forward-looking
statements” within the meaning of applicable securities laws. Such
forward-looking statements include statements concerning the possible
effects of the transactions described herein, and the likelihood of
their successful completion. Such forward-looking statements involve
known and unknown risks, uncertainties and other factors which may
cause the actual results, performance or achievements of the Fund, or
results of the multimedia duplication/ replication industry, to be
materially different from any future results, performance or
achievements expressed or implied by such forward looking statements.
Such factors include, among others, the following: the Fund’s ability
to retain major customers; general economic and business conditions,
which will, among other things, impact the demand for the Fund’s
products and services; multimedia replication industry conditions and
capacity; the ability of the Fund to implement its business strategy;
the Fund’s ability to invest successfully in new technologies and other
factors which are described in the Fund’s filings with the securities
commissions. These risks may affect the achievement of the expected results of the
transactions described herein. There can be no assurance that the said
transactions will be successfully completed or that, if completed, the
expected consequences will result in whole or in part, and the
deviations from such expectations may be material.

SOURCE Cinram International Income Fund