P&G India Caters to Local Needs (PG) (UL)
Procter and Gamble Company ’s ( PG ) Indian unit has decided to manufacture Indian goods locally, shifting from its age-old policy of importing popular brands like Olay and Pampers into the Indian market. The retail giant, who holds second position to Hindustan Unilever in the Indian market, has decided to go by the forerunner’s style that will not only save cost but will also be more readily accepted by the Indian consumers. Henceforth, P&G has stressed on producing and marketing premium products like Head & Shoulders, Ariel and Pantene, which generates over 60% of its total revenue, in India […]