Beverage Industry Veteran to Lead Company with Renewed Focus on Innovation and Growth

BRAMPTON, ON, Nov. 7, 2011 /PRNewswire/ – Sun Pac Foods Limited (“Sun Pac”) is pleased to announce that it has
been acquired by Liquibrands Inc., a private investment firm owned by
beverage industry veteran Csaba Reider. Liquibrands today assumed
ownership and operation of Sun Pac’s Brampton-based facility with Mr.
Reider taking over the helm as President and Chief Executive Officer.

The sale ends a century of ownership by the J.S. Riddell family but
ensures that the Company will continue to be a Canadian success story,
able to compete globally and leverage growth opportunities across key
beverage categories.

Sun Pac is best known for its brand of fruit juices, frozen juices and
juice concentrates which are distributed throughout Canada, the United
States and the Caribbean. The Company manufactures single and
multi-serve formats in glass, plastic, aluminum, steel and Tetra Pak on
seven production lines housed in a 355,000 square-foot facility which
also contains refrigerated, frozen and dry warehousing. In addition to
juice products, Sun Pac’s capabilities include natural teas, sports
drinks, energy drinks, and other innovative beverage products, both for
brand owners and private label programs for leading retailers. The
Company also manufactures croutons and bread crumbs under the McDowell
Ovens banner and private label brands owned by some of Canada’s largest
retailers.

“I want to thank the Riddell family for successfully steering Sun Pac
through 100 years of change and making it a truly successful Canadian
business,” said new President and CEO Csaba Reider. “We look forward
to working with the team of Sun Pac employees to build on the strong
history of quality and customer service while taking the Company to the
next level through innovation and opportunity with new customers,
partners and products.”

Sun Pac is well-positioned to maximize opportunities in the
“better-for-you” beverage segments which have experienced double-digit
growth over the past four years. With one of the largest independent
hot-fill beverage facilities in North America, available products range
from disease-fighting, antioxidant-rich natural juices to
nutrition-based hydration beverages.

Mr. Reider is a food and beverage industry veteran with extensive
experience in both branded and private label channels. He held several
senior executive positions with Cott Corporation, the world’s largest
retailer brand beverage company, and was most recently President and
CEO of Xyience, one of the fastest growing energy drink and sport
nutrition companies in North America. He also sits on the Board of
Directors of Associated Brands, one of North America’s leading
companies producing dry blended beverage and food items for branded and
private label customers.

Mr. Reider’s extensive networks in the international beverage industry
will help him assemble a strong and talented management team to lead
Sun Pac in a new era of growth, innovation and opportunity.

ABOUT SUN PAC:

Sun Pac Foods Ltd. operates one of the largest independent hot-fill
beverage facilities in North America, headquartered in a 355,000 square
foot facility in Brampton, Ontario housing production as well as
refrigerated, frozen and dry warehousing. A privately-owned Canadian
manufacturer of private label and branded beverage products, Sun Pac
produces a wide range of ‘better-for-you’ beverages with an emphasis on
healthy, natural ingredients packaged in multiple formats including
glass, PET, Tetra Pak and steel. The Company’s production capabilities
include juices, natural teas, sports drinks, juice concentrates, frozen
juices and other innovative beverage products. Sun Pac products are
distributed throughout North America and the Caribbean.

SOURCE Sun Pac Foods Limited