Adobe Systems Inc. (ADBE) announced that it has acquired certain assets of privately held IRIDAS, including its acclaimed SpeedGrade project for processing, color grading, and finishing of digital content, plus robust stereo-3D tools. Terms of the deal were not disclosed.
IRIDAS is a leader in high-performance tools for digital color grading and enhancement of professional film and video content, including stereoscopic technology. Color grading, an essential component of finalizing professional film and television content, is becoming imperative for modern content creation, particularly with the popularity of High Dynamic Range (HDR) video.
With the addition of IRIDAS technology, Adobe Creative Suite Production Premium and Adobe Creative Suite Master Collection would gain a comprehensive set of tools for video editors to manipulate color and light for any type of content, including professional film and television.
The deal represents a significant step by Adobe, bolstering its stake in the editorial market. The IRIDAS acquisition will lead to accelerated industry adoption of Adobe solutions for superior quality video creation, affirming its leadership in the digital film and video space. Plus, the integration will enhance content, stepping up overall demand for its video toolkit.
Adobe’s strategic acquisitions and continued innovation seem to be paying off. Together, these have given Adobe its strong market position on which we remain highly optimistic. TheEchoSign acquisition in July brought on board leadership capabilities in electronic signatures, which helped it to reduce time, costs and complexities associated with traditional signing methods.
Adobe is one of the largest software companies in the world and its second quarter results beat the Zacks Consensus on both the top and bottom lines. While the company’s technological prowess is commendable, a sore point remains Apple Inc’s (AAPL) refusal to use its technology, which essentially shuts it out of a leading growth platform.
Currently, Adobe carries a Zacks #3 Rank, indicating a short-term Hold recommendation.
APPLE INC (AAPL): Free Stock Analysis Report
ADOBE SYSTEMS (ADBE): Free Stock Analysis Report
Get all Zacks Research Reports and be alerted to fast-breaking buy and sell opportunities every trading day.
Be the first to comment