Adobe Systems Inc. (ADBE) announced that its Digital Publishing Suite will support Apple's (AAPL) forthcoming Newsstand feature on iOS 5. Newsstand is the latest driver of digital subscriptions to iOS 5, offering easy access to content and reducing download time.
The publishing software by Adobe will help publishers create digital editions of their magazines and newspaper applications that automatically deliver content to the Newsstand application on iOS devices. Additionally, it will enable publishers to better merchandise their content through Newsstand push notifications (Push notification is an apps alert that iPhone and iPod touch owners get for content updates, messages, and other events) and icon covers of the latest issues displayed on its shelf.
A number of publishers including Conde Nast and Reader's Digest have utilized Adobe's publishing tools to bring their content to the iPad, making Newsstand the one-stop digital platform for their latest issues and accelerating magazine subscription on tablet devices.
Moreover, Adobe’s Digital Publishing Suite is not restricted to iPads alone. It can also be used for the creation and introduction of digital editions on Google Inc’s (GOOG) Android tablets and Research In Motion’s (RIMM) BlackBerry Playbooks.
Adobe’s Digital Publishing Suite will be available to publishers soon after Apple releases iOS 5 and the Newsstand application.
Adobe is one of the largest software companies in the world and its second quarter results beat the Zacks Consensus on both the top and bottom lines. We believe that the Digital Publishing Suite support for Newsstand will significantly boost sales and advertising revenue by combining content discoverability with flexible payment options.
Currently, Adobe carries a Zacks #3 Rank, indicating a short-term Hold recommendation.
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