VANCOUVER, BC and PORTLAND, OR, Aug. 31, 2011 /PRNewswire/ – Naturally Advanced
Technologies Inc. (the “Company”) (OTCBB: NADVF) (TSXV: NAT) is pleased
to announce the appointment of Jay Nalbach as its Chief Marketing
Officer, a newly-created position. With more than 16 years in the
sports and fashion industries, Nalbach adds deep experience in brand
and product marketing as well as go-to-market strategy to the NAT
executive team. In this new position, Nalbach will lead all marketing
and key partner relationships for the company.

“We’re very excited to welcome Jay to the team at this critical point in
our company history,” said Ken Barker, CEO of NAT. “His experience
growing business and securing market share for major global brands like
adidas, Reebok and Fila will impact the adoption of our CRAiLAR fiber
as we move ahead with a focus on large global brand partnerships.”

Prior to joining NAT, Nalbach served as Brand Director at adidas Group
Japan KK, leading the execution of subsidiary brand Reebok’s first ever
360-degree product and marketing campaigns in Japan. Before this he was
Global Head of Men’s Lifestyle Footwear for Reebok International. This
came at the critical post-acquisition period of Reebok by adidas.

Prior to joining NAT, Nalbach held senior roles with adidas AG,
including key work with Reebok, adidas Originals, Foot Locker Europe in
footwear, apparel, supply chain and account management. His time with
adidas, where he began in 1995, paused briefly for a nearly three-year
senior role with Fila International.

Nalbach’s deep experience has given him remarkable global exposure,
having held positions in the U.S., UK, Japan, The Netherlands and
working extensively in Italy and Germany. Long-term, NAT intends for
this to be a significant asset to its growth plans.

“The science behind our CRAiLAR fiber is unlike anything available in
the world today,” said Nalbach. “From the way the fiber is sustainably
grown and processed, to how it is integrated with global brands like
Hanes, this represents a massive opportunity in terms of how we live as
consumers and how the brands you love enable you to feel better about
buying their products.”

After a significant period of research and development, NAT has signed
purchasing or development agreements with HanesBrands, Georgia-Pacific,
Levi Strauss and Company, Cintas Corporation and Ashland Inc. since
March 2011.

About Naturally Advanced Technologies Inc.
Naturally Advanced Technologies Inc. develops renewable and
environmentally sustainable biomass resources from flax, hemp and other
bast fibers. The Company, through its wholly owned subsidiary,
CRAiLAR(r) Fiber Technologies Inc., has developed proprietary
technologies for production of bast fibers, cellulose pulp, and their
resulting by-products in collaboration with Canada’s National Research
Council. CRAiLAR technology offers cost-effective and environmentally
sustainable processing and production of natural, bast fibers resulting
in increased performance characteristics for use in textile,
industrial, energy, medical and composite material applications. The
Company was founded in 1998 as a provider of environmentally friendly,
socially responsible clothing. For more information, visit www.naturallyadvanced.com.

Neither the TSX Venture Exchange Inc. nor its Regulation Services
Provider (as that term is defined in the policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of this
release.

Forward-Looking Statement Disclaimer
This news release includes certain statements that may be deemed
“forward-looking statements”. All statements in this news release,
other than statements of historical facts, are forward-looking
statements. Forward-looking statements or information are subject to a
variety of risks and uncertainties which could cause actual events or
results to differ from those reflected in the forward-looking
statements or information and including, without limitation, risks and
uncertainties relating to: any market interruptions that may delay the
trading of the Company’s shares, technological and operational
challenges, needs for additional capital, changes in consumer
preferences, market acceptance and technological changes, dependence on
manufacturing and material supplies providers, international
operations, competition, regulatory restrictions and the loss of key
employees. In addition, the Company’s business and operations are
subject to the risks set forth in the Company’s most recent Form 10-K,
Form 10-Q and other SEC filings which are available through EDGAR at www.sec.gov. These are among the primary risks we foresee at the present time. The
Company assumes no obligation to update the forward-looking statements.

SOURCE Naturally Advanced Technologies Inc.