WESTLAKE VILLAGE, Calif., July 6, 2011 /PRNewswire/ — Vapur Inc., makers of the foldable, flexible, reusable and eco-responsible “Anti-Bottle,” has filed a lawsuit against Reshine Promotions alleging that Reshine has promoted and sold counterfeit Anti-Bottles. The suit, docket number CV11-64568, filed May 25, 2011 in the United States District Court in the Central District of California, seeks damages and injunctive relief for federal trademark counterfeiting, federal trademark infringement, federal design patent infringement, federal unfair competition and California unfair competition.

“We have worked very hard creating our unique, innovative Vapur Anti-Bottles. Since inception we have built a solid, trusted, authentic brand,” says Brent Reinke, Vapur Co-Founder. “Our intention with this lawsuit is to protect our loyal and new customers by taking a stand against cheap imitations. We intend to vigorously protect the Vapur brand against parties who infringe on our intellectual property rights.”

Counterfeit Anti-Bottles have been produced in China and been distributed and sold in the greater Asian region and parts of North American. By filing the lawsuit, Vapur seeks to prevent Reshine from making, promoting or selling any unauthorized reproductions of Anti-Bottles, which infringe Vapur’s trademarks and patents and attempt to pass off an inferior product as a true Vapur Anti-Bottle.

Consumers who wish to learn more about how to identify a counterfeit Vapur Anti-Bottle should visit the company’s blog at http://blog.vapur.us.

About Vapur Inc.

Founded in 2009, Vapur Inc., the company behind the original, authentic Anti-Bottle, a foldable, flexible, reusable, eco-friendly water bottle that has developed a cult following of celebrities, green activists, athletes and other active-lifestyle enthusiasts. Designed to make bottled water obsolete, Anti-Bottles are made in the USA, highly durable, freezable, dishwasher-safe and BPA-free, and can be rolled, folded or flattened when empty. Available in .4L and .5L sizes, Vapur bottles come individually and in two-packs. Created out of a desire to make tap water infinitely portable, universally available and ethically sustainable, Vapur is led by a passionate team of professionals committed to designing fashionable, innovative and eco-responsible products. In keeping with its commitment to the environment, Vapur gives a portion of all Anti-Bottle sales to water-related and environmental causes. The Vapur Anti-Bottle is currently available in the USA, Canada, U.K., Europe and Japan, and will soon be launched in Australia, Singapore and South Africa. For more information, visit www.vapur.us. Follow @Vapur on Twitter and “like” them on Facebook at www.facebook.com/vapurtrail, to join the Vapur Trail.

For press information, please contact:
Erin Brunner, organicworks PR, (212) 253-0474 or Erin@organicworkspr.com
Cheryl Roth, organicworks PR, (212) 253-0474 or Cheryl@organicworkspr.com

SOURCE Vapur(R) Inc.