NCR Corporation (NCR), a leading technology and solutions provider for the retail and financial services industry, has recently won a contract from Anheuser-Busch Employees’ Credit Union (ABECU). The company has deployed NCR’s APTRA eMarketing cross-channel marketing software, delivering personalized and relevant marketing to members online and through email.
ABECU effectively utilized APTRA eMarketing to efficiently communicate with its members across multiple channels. The application was used for the generation of ABECU eStatements, newsletters and online marketing in above-target response rates and click-throughs. Offers placed in timely and targeted banner ads also resulted in above-target interest and conversion.
This eMarketing solution by NCR is hosted and delivered through the NCR eCommerce Solutions Secure Data Center, which provides high level of security and ensures cost savings by checking the IT administration cost.
Earlier, NCR entered into an agreement with the Texas-based Broadway Bank to provide SelfServ ATMs along with the Solidcore Suite for APTRA. NCR will also lend support to hardware and software maintenance. ‘Solidcore Suite for APTRA’ is a part of NCR Corp.’s APTRA Software Security, which provides customers with comprehensive ATM security.
The software safeguards against unauthorized code on ATMs and insider attacks. The security solution will not only provide real-time threat protection from malicious software, but also reduce servicing costs.
The APTRA Software suite is gaining popularity and is being increasingly adopted by companies across various industries. We remain highly positive on NCR Corp.’s ATM footprint.
According to a study published by Retail Banking Research, NCR has been the world’s largest supplier of multi-vendor ATM middleware and applications for 23 consecutive years. We believe NCR Corp.’s commitment to protect the trust and integrity of the ATM channel has inspired Broadway Bank to opt for the company’s services.
Apart from this, we remain encouraged by the company’s association with leading banks, such as Barclays Bank plc and UniCredit Bank, which have upgraded their ATMs with advanced banking solutions from NCR Corp.
The company is currently trying to expand in the cloud computing market. NCR recently launched its new NCR Hosting Services, which enables cloud providers’ to gain access to NCR’s IT infrastructure and service support in a highly flexible and cost-effective way. The new services are targeted at telecom carriers, original equipment manufacturers (OEMs) and system integrators throughout the U.S.
We believe that NCR has entered into the cloud computing business at an opportune moment aided by a compelling business model, which has the potential to fetch rich dividends for the company. Over the years, NCR has gained significant traction in the execution of its self-service strategy, expanding into new markets such as entertainment.
NCR reported decent first quarter results, with revenues improving across all regions, especially in BICMEA (Brazil, India, China, Middle East and Africa), where sales were driven by higher customer wins across all sectors. However, overall sales improved due to a recovery in macroeconomic conditions particularly in retail, financial services and the hospitality industries.
We also remain encouraged by the second quarter guidance, and believe that the company is well positioned to deliver solid momentum across all its businesses. We appreciate the company’s market leadership, successful acquisitions, product introductions and continued customer wins. However, we are a bit concerned about the company’s Japan business, which has been hit by the recent natural calamity.
Currently, NCR Corp. has a Zacks #2 Rank, which translates into a short-term Buy rating.
(We are republishing this article to correct an error. The earlier version, released yesterday, June 27, 2011, should no longer be relied upon.)
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