Disney store, the retail merchandising arm of The Walt Disney Company (DIS), recently announced its plans to open interactive concept stores in more than 40 locations in 2011, thus expanding its reach to new markets.
Backed by the successful launch of the innovative design store in 2010 and coupled with the huge demand from retail property owners, Disney Store is optimistic about its interactive store and it plans to open 60 new concept stores in 16 major markets in North America across 8 countries by the end of 2011.
A look at Disney’s Store plans in 2011
Disney plans to remodel the Orlando based Florida Mall location with the new design and will open an all-new location at Pembroke Lakes Mall in Pembroke Pines, Florida. Further, the company will open two new stores in California at the Galleria in Roseville and Westfield Fashion Square in Sherman Oaks.
In Canada, West Edmonton Mall in Edmonton, Alberta and Southcentre Mall in Calgary will celebrate the opening of Disney store. In Texas, Disney plans to open its store at La Plaza mall in McAllen, and Houston Galleria in Houston.
Moreover, Disney will also open its first newly-designed Disney Store in Missouri at the St. Louis Galleria and Kenwood Towne Center in Cincinnati, Ohio.
Moving ahead, Disney will be modifying the original Disney Store at the Glendale Galleria in Glendale, California, to rejoice the store’s 25th anniversary in 2012.
Walt Disney is one of the world's leading diversified entertainment companies. Moreover, the company commands a formidable portfolio of globally recognized brands, primarily its namesake brand Walt Disney, followed by ABC, ESPN and Marvel Entertainment. These renowned brands offer a strong competitive edge to the company and bolster its well-established position in the market against major players like News Corporation (NWSA) and Time Warner Inc. (TWX).
Currently, we maintain a long-term ‘Neutral’ recommendationon the stock. Moreover, Disney’s shares hold a Zacks #3 Rank, which translates into a short-term ‘Hold’ rating.
DISNEY WALT (DIS): Free Stock Analysis Report
NEWS CORP INC-A (NWSA): Free Stock Analysis Report
Be the first to comment