PARIS, May 12, 2011 /PRNewswire-FirstCall/ — Publicis Groupe announced
today that it has acquired Dreams Communication, a Chinese agency specialized
in healthcare communications regrouping Beijing Dreams Advertising and
Beijing Dreams Zhiyang Communication. Dreams will become part of Publicis
Healthcare Communications Group (PHCG) and will be renamed Publicis Life
Brands Dreams. The acquisition extends the PHCG China footprint and marks the
network’s second acquisition in the Asia Pacific region this year, following
Watermelon in India in March. Founded in 2003, Dreams employs nearly 50
people and offers advertising and design, digital, medical education, and
event planning services to mainly pharmaceutical and healthcare clients.
Dreams rapidly earned a reputation for quality service and delivering
creative ideas to its clients including global and regional leaders such as
Novartis, Novo Nordisk, Pfizer, Xian-Janssen, Beijing FH Land, and the
Ministry of Culture of China. Bin (Simon) Sun will remain at the helm of
Dreams and take the title of Managing Director, Publicis Life Brands Dreams,
along with Kathy Zhao, who will become General Manager, Publicis Life Brands
Dreams. Nick Colucci, CEO and President of PHCG, said, “Adding Dreams to the
PHCG portfolio further advances our key strategy to enhance our presence in
emerging markets. We are especially excited to have expanded our offering in
China-a market we see with tremendous potential for healthcare
communications.” Bin (Simon) Sun, Managing Director of Publicis Life Brands
Dreams, added, “I am pleased that Dreams will become part of the Publicis
Healthcare Communications Group. This is an important step in our growth
strategy. Working alongside PHCG agencies allows us to benefit from the
global expertise of the leading healthcare communications network and will
allow us to become a leading healthcare agency in China.”

About Publicis Groupe

Publicis Groupe [listed on the Euronext Paris Exchange – FR0000130577 –
and part of the CAC 40 index] is the world’s third largest communications
group. With activities spanning 104 countries on five continents, Publicis
Groupe employs approximately 49,000 professionals and offers local and
international clients a complete range of advertising services through three
global networks: Leo Burnett, Publicis, Saatchi & Saatchi, and numerous
agencies including Fallon, 49%-owned Bartle Bogle Hegarty, and Kaplan Thaler
Group. VivaKi combines digital and media expertise, allowing clients to
connect with consumers in a holistic way, with Starcom MediaVest Group and
ZenithOptimedia worldwide media networks; and interactive and digital
marketing led by Digitas and Razorfish networks. VivaKi develops new
services, tools, and next generation digital platforms. Publicis Groupe
offers healthcare communications with Publicis Healthcare Communications
Group (PHCG, the first global network in healthcare communications). And with
MSLGROUP, one of the world’s top five PR and Events networks, also provides
expertise in corporate and financial communications, public affairs,
branding, and social media marketing.

Website: http://www.publicisgroupe.com | Twitter: @PublicisGroupe |
Facebook: http://www.facebook.com/publicisgroupe

About Publicis Healthcare Communications Group

Publicis Healthcare Communications Group (PHCG) is the largest
health-oriented agency network in the world. A division of Publicis Group,
PHCG manages top-tier agencies specializing in promoting innovative solutions
in advertising, medical education, sales and marketing, digital, market
access, and medical and scientific affairs. PHCG is dedicated to delivering
ideas of purpose that compel action, change lives, and amplify business
outcomes. With nearly 3,000 employees, PHCG manages 17 agency brands through
45 offices located in 11 countries. For more information, visit:
http://www.publicishealthcare.com

About Dreams

Beijing Dreams Advertising and Beijing Dreams Zhiyang Communication
(“Dreams”) is a full-service advertising agency offering advertising and
design, digital, medical education and event planning services. Dreams serves
the healthcare and consumer industries, and is noted by its clients for
quality service and creative ideas. Dreams was founded in 2003 and is based
out of Beijing. The address is: 5th Floor, Building B, Jiahui Center, No 6.
Jiqingli Chaoyang District, Beijing 100020. China.

    CONTACTS

    Publicis Groupe
    Peggy Nahmany, Corporate Communications + 33(0)1-44-43-72-83
    Martine Hue, Investor Relations + 33(0)1-44-43-65-00

    Publicis Healthcare Communications Group (PHCG)
    Rosemary Abendroth, Global Communications +1-212-468-3438

    Dreams
    Bin Simon Sun, Managing Director +86-10-65519696

SOURCE Publicis Groupe