Accenture plc (ACN) has now ventured out to drive efficiency at the world’s largest brewer. Last week, Accenture announced that it will collaborate with Anheuser-Busch InBev (BUD) on a digital merchandising service targeted to help the brewer’s point-of-sale activities. Financial terms of the deal were not disclosed.
Under the terms of the deal, Accenture and AB InBev will pilot a digital merchandise service, which will make point-of-sale activities faster, while increasing product sales. The service will also provide the brewer with better access to data regarding available and stale products.
AB InBev will immediately deploy the digital merchandise service in 55 stores across Russia. The success rate of these stores will be critical for further deployment of the service in other stores, both in Russia and other geographical regions.
Accenture’s digital merchandise service is a part of its Managed Services. These services help customers formulate right business strategies, reduce operating costs, increase productivity and focus on mission-critical responsibilities. We believe that with its years of experience in managed services, Accenture will be able to cerate a long-standing relationship with AB InBev. Moreover, it could bring in more deals from other breweries across the world.
Apart from this, we are encouraged by Accenture’s endeavour to expand its analytics innovation centers around the world, leveraging regional talent to develop a strong product portfolio. This will also allow the company to serve region-specific needs. In a nutshell, these activities would boost the demand for Accenture’s products, thereby leading to revenue growth, going forward.
Accenture witnessed healthy growth in revenue and bookings in the recently concluded third quarter of 2011. However, the economic turmoil in Europe and competitive pressure from IBM Corp. (IBM) could considerably rationalize Accenture’s growth prospects.
Accenture has a Zacks #3 Rank, implying a short-term Hold recommendation.
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