CINCINNATI, June 30, 2011 /PRNewswire/ — The green building market is booming, and the demand for sustainable materials is high. Formica Corporation is meeting that demand with its all-new e Series Solid Surfacing, the first major branded solid surfacing material to contain post-consumer recycled content.

Each sheet of e Series Solid Surfacing has been certified to contain 15 percent total recycled content – 10 percent pre-consumer and 5 percent post-consumer. Pre-consumer recycled content consists of reclaimed solid surfacing while post-consumer recycled content is derived from reduced foam, both Styrofoam cups and packaging.

“We’ve been making some great progress in recent years to ensure Formica Corporation is a mainstay supplier of environmentally friendly surfacing materials that appeal to homeowners and commercial architects, designers and builders,” stated Bill Roush, director of communications at Formica Corporation. “The e Series Collection enables us to assist our customers in making environmentally responsible purchasing decisions, yet it remains competitively priced within the Signatures Collection.”

e Series Solid Surfacing may contribute to an overall project’s recycled content through LEED (Leadership in Energy and Environmental Design) credits in categories NC & CI MR Credit 4 and CI MR Credit 5. “When calculating post-consumer recycled content for LEED credits, the full percentage is valid, whereas the formula for calculating pre-consumer recycled content is divided in half,” Roush added. “That’s a compelling advantage.”

Patterns in the 2011 e Series Collection coordinate with the 2010 Commercial High Pressure Laminate Colorbox concept. Each of the nine Colorboxes feature a solid color with harmonizing textures, patterns and woodgrains across the Formica brand product lines. Bringing new depth to the Colorbox concept, e Series is available in six neutral earth tones:

• e Surf – a white gray with warm brown particulates pick up the gray tones from the Neutral Colorbox coordinates
• e Natural – a warm neutral with brown particulates; works well with golden tone woods
• e Cafe – a classic gold with natural influences of light gray flecks and brown particulates; coordinates with the Cafe patterns in the Colorbox
• e Earthen – a usable mid-tone brown that complements Earth and Chocolate patterns; color has more pronounced light gray flecks
• e Seed – a natural grayed green with ivory flecks; works well with the Seed and Possum Colorbox concepts
• e Fog – a mid-tone gray with warm golden brown particulates; coordinates well with Terril and Citadel while providing nice contrast to the gray undertones in the Neutral Colorbox

The neutral color palette of the e Series Collection is suitable for domestic use in the kitchen and bathroom as well as a full range of commercial applications.

e Series Solid Surfacing by Formica Group is GREENGUARD Indoor Air Quality Certified by the GREENGUARD Environmental Institute under the GREENGUARD Standard for Low-Emitting Products, including the requirements for Children and Schools.

About Formica Corporation

Founded in 1913, Formica Corporation, part of the Formica Group of companies, is a leader in the design, manufacture and distribution of innovative surfacing products for commercial and residential applications. For more information about Formica Corporation, its products, special programs and promotions, visit www.formica.com or call 1-800-FORMICA™.

About Formica Group

Formica Group is a global group of companies consisting of Formica Canada, Inc., Formica Corporation, Formica de Mexico S.A. de C.V., Formica IKI Oy, Formica Limited, Formica S.A., Formica S.A.S., Formica Taiwan Corporation, Formica (Thailand) Co., Ltd., and Formica (Asia) Ltd., among others.

Please Note: Formica and the Formica Anvil Logo are registered trademarks of The Diller Corporation. LEED is a registered trademark of the U.S. Green Building Council.

2010 The Diller Corporation

A Fletcher Building Company

SOURCE Formica Corporation