Pillsbury, one of the leading brands of General Mills Inc. (GIS), is launching a new refrigerated cookie, called Pillsbury Melts.
Pillsbury Melts is a cookie with a cream filling inside and is topped with a chocolate drizzle icing. The new cookie can be baked at home in about 20 minutes. The new product is available in two dessert flavors, S'more Sensation and Molten Fudge Cake.
S'more Sensation is a graham-flavored cookie with a creamy marshmallow center, chocolate chips, and is covered with a chocolate drizzle.
Molten Fudge Cake is a chocolate cookie with a molten chocolate center and generously topped with a chocolate drizzle.
General Mills has always focused on maintaining a steady pipeline of products to boost sales momentum and capture market share. Through an innovative approach to new and established brands, the company wants to cater to the increasing global demand for packaged food. The company’s continuous efforts to introduce new products in the fast growing food categories bode well for long-term growth.
General Mills has a strong product pipeline for 2015 including new cereal and yogurt items and robust plans for other categories such as meals, dinner mixes and snacks. In the first half of 2015, the company plans to launch more than 140 products.
General Mills carries a Zacks Rank #3 (Hold).
Some better-ranked stocks in the packaged goods sector include Aramark (ARMK), Boulder Brands, Inc. (BDBD) and Pinnacle Foods Inc. (PF). While Aramark sports a Zacks Rank #1 (Strong Buy), Boulder Brands and Pinnacle Foods holds a Zacks Rank #2 (Buy).
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