Full-line sporting goods retailer DICK'S Sporting Goods Inc. (DKS) recently announced that it plans to celebrate the opening of its new Field & Stream store with a camping event named Field & Stream Camp 1871.
The event, inclusive of unique prizes and activities like several Campout Challenges and a catered cookout will commence on Jun 12 and extend overnight. Alongside, participants will get a free 5 Person Dome Tent per campsite.
Also, with regard to Fathers’ Day falling in the same weekend, the new store will choose 3 registered candidates who use #wheretraditionsbegin.
Field & Stream is a specialty retail concept store, which offers a wide variety of outdoor equipment, accessories and services for fishing, camping, hunting, archery and so on. Located at Millcreek Marketplace, 2075 Interchange Road in Erie, PA, the store is slated to open on Jun 13 with celebrations extending over the weekend.
Apart from enjoying giveaways and activities during the celebration weekend, the company’s customers will get the opportunity to acquire tips and techniques from proficient anglers at the 4,000 gallon Field & Stream bass tank, take a test ride on their boats running on a paddle pool spanning 14,000 gallons and practice at the Field & Stream archery trailer.
Moreover, to lure in customers, DICK’s Sporting will have the likes of Nate Hosie, R. Lee Ermey, Troy and Jacob Landry making special appearances at the Field & Stream store.
Apart from the offerings mentioned above, the store will offer a large collection of leading national outdoor brands, including Hoyt, Remington, Sitka, Sage, Simms and Yeti and provide first class in-store services.
We believe that the company’s strategic measures of consolidating its store base and the use of technology to provide better services will enhance its relationship with present customers while attracting new ones and effectively promote its products.
However, DICK’S Sporting currently carries a Zacks Rank #5 (Strong Sell) as it recently posted lower-than-expected first-quarter fiscal 2014 results and lowered its fiscal guidance.
The company’s adjusted earnings of 50 cents per share not only missed the Zacks Consensus Estimate of 53 cents but also came below its own guidance range of 51–52 cents. Management blamed the miss on the unfavorable weather, which negatively impacted its golf and hunting businesses.
For fiscal 2014, management now anticipates earnings per share to be between $2.70 and $2.85, down from previous forecast of $3.03 and $3.08. Currently, the Zacks Consensus Estimate stands at $2.78 per share.
Other Stocks to Consider
Some better-ranked stocks in the same industry include ITOCHU Corporation (ITOCY), Office Depot, Inc. (ODP) and Five Below, Inc. (FIVE), each carrying a Zacks Rank #2 (Buy).
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