NEW YORK, Nov. 21, 2013 /PRNewswire-iReach/ — The popular webinar series that launched last month — Healthcare Innovation: Trends from the Trenches — has announced its second webinar entitled, Re-Branding Your “New” Healthcare System for Changing Times, which airs on Dec. 6 at Noon, Eastern Time. This webinar will help to answer vital questions confronting healthcare providers today, including: “What makes you stand out as a healthcare system and why should consumers choose your organization over all others?”

Two healthcare industry experts: Andrea Simon, Corporate Anthropologist and President at Simon Associates Management Consultants, and Dianne Auger, SVP of Marketing at St. Vincent’s Health Services will co-host this webinar. Not only will they outline the challenges emerging amid the new reforms, they will also highlight the unseen opportunities for refreshed branding.

As the first seminar addressed, healthcare reforms are creating the “FUGS”– fear, uncertainly, and greed — among everyone from hospital administrators to physicians to patients. While changes to the healthcare system are creating turmoil, hope remains strong that when the dust settles, some brands will come out on top.

“Change is something humans resist as a species,” said Simon. “Change is literally pain, but it also can create unparalleled opportunities to reinvent organizations and brands, making them more relevant and attractive to today’s and tomorrow’s patients.”

A former hospital executive and founder of Simon Associates Management Consultants, Simon has encountered countless issues healthcare professionals and patients face.

“Consumers facing larger deductibles are hunting for the best deals, instead of staying true to their trusted health providers of the past,” added Simon. “That means both established and fledgling healthcare organizations might need to audit their brands. In many cases, they might be forced to determine why they’re the best option for consumers –- before competitors figure it out and steal their patients.”

This webinar will help participants to tackle what they need to change about their branding to succeed. Simon and Auger will ask:

• What differentiates you from other choices available to consumers and physicians in your markets?
• What does your institution really represent — more of the same or something completely new and different?
• How can you create a brand that still makes you “the place to work” and “the place to go” for healthcare?
• How can you inspire your associates and physicians to “live the brand” and become your brand ambassadors?

Beyond addressing these questions, Auger, who is on the front lines of healthcare reform, will also address a variety of topics, including bundled pricing and how physicians leaving their practices to join hospitals can change the way they operate to reflect the hospital’s needs and culture.

“Most of us have never seen such sweeping changes,” said Auger. “While the changes themselves are important, what’s most impactful, in the long run, is the way institutions respond and adjust the outcomes to be more positive for patients and, in turn, for the institutions themselves.”

To register for what promises to be an informative and lively webinar, click this link or go to www.simonassociates.net and click on the seminar’s banner ad for more information.

Three additional webinars are planned including: Consumer Data, Insights and Innovation, The Future of Healthcare Marketing is Digital and The Changing Healthcare Marketplace. The third webinar in this five-part series will be held on January 17, 2014 at Noon ET.

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Media Contact: Chuck Casto, Casto Consulting, 508-314-3284, dcharlescasto@gmail.com

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SOURCE Simon Associates Management Consultants