PALO ALTO, Calif., Oct. 20, 2011 /PRNewswire/ — Cooliris today announces a partnership with AOL that brings the Immersive 3D Ads platform from AdJitsu, Cooliris’ recently created standalone business unit, to Editions by AOL, a free daily magazine for the iPad that delivers a unique and beautiful reading experience customized for each individual user.

AdJitsu 3D Ads are the richest, fastest and most interactive ads in the industry. They offer the ability to explore and experience products with a level of delight and performance that is not possible through standard rich media ads. With full access to native features and performance, AdJitsu Ads go beyond HTML5-based ads.

The first AdJitsu Ad will debut in AOL’s top-rated app, Editions. Viewers of the ad will be able to view the structural elements of the product layer-by-layer by interacting with its 3D model. The ability to disassemble, inspect, and reassemble products in real-time is uniquely possible with AdJitsu 3D Ads.

“With Editions, we want to make the ads as beautiful and interesting as the app itself,” said David Temkin, Head of Mobile at AOL. “Partnering with Cooliris enables us to deliver full-page interactive ads that are truly innovative and fun for users to interact with; it’s a win/win for brands and users.”

“Unifying AdJitsu’s Immersive 3D Ads with AOL’s premium content opens a new dimension for digital magazines like Editions,” said Soujanya Bhumkar, Cooliris Co-Founder and Chief Executive Officer. “We look forward to collaborating with AOL to bring to market a new generation of gorgeous and delightful display ads on mobile devices.”

To experience the 3D Ad, download Editions by AOL.

About Cooliris:

Cooliris turns digital content into immersive visual experiences that increase user engagement and discoverability. LiveShare, Cooliris’ consumer-facing product, is a free real-time media sharing application for mobile and web that makes it easy for groups to share privately or publicly. AdJitsu, Cooliris’ newly created business unit, focuses on bringing the unparalleled Immersive 3D Ad experience to mobile display advertising. Headquartered in Palo Alto, Cooliris is venture-backed by Kleiner Perkins Caufield & Byers, DAG Ventures, The Westly Group, and T-Venture. For more information, visit www.cooliris.com.

CONTACT:
Cooliris
Sibylle Jost
+1-650-391-3873
press@cooliris.com

SOURCE Cooliris