DALLAS, Sept. 15, 2011 /PRNewswire/ — A chance to serve those who serve. That’s the opportunity Pursuant Ketchum of Dallas, Texas celebrates as the selected fundraising agency in a three-year partnership with Washington National Cathedral, helping direct its donor development program, including direct mail and online programs.

Pursuant Ketchum was selected after an extensive evaluation process that considered agencies across the country, including some in the Cathedral’s hometown of Washington, D.C. “Pursuant Ketchum walked in knowing us on day one. Once we saw their diverse competencies, we were convinced that they were the right agency to tell our story,” commented Steven Schwab from WNC.

The partnership is well-matched since Washington National Cathedral’s primary mission is service to others, providing a unifying non-denominational foundation of unity since 1912 in times of celebration, crisis, and sorrow and everyday faith in-between. More than a half million people visit the Cathedral every year, a national landmark that receives no government of church funding.

“To serve an organization that has modeled service themselves embodies Pursuant’s own vision. We couldn’t be more honored to link arms with this admirable organization that symbolizes our nation’s faith and heritage and together forge a future of increased effectiveness and inspiration to everyone touched by the Cathedral’s grand influence,” remarks Trent Ricker, CEO of The Pursuant Group.

“It’s a rare find,” says Steven Schwab, “to enter into a partnership with a team like Pursuant Ketchum who invests themselves so wholeheartedly into understanding your mission. Their creative spirit and heart have been vested into amplifying the Cathedral’s vision to be a national gathering place, a sacred space for faith and reflection that even transcends its beautiful architecture and physical location.”

Just last week Washington National Cathedral sustained significant damage in the 5.9 earthquake that shook the East Coast. Within three hours of the quake, Pursuant Ketchum provided digital media and communication, including a micro-website, an urgent email to friends of the Cathedral, exclusive video and pictures of the damage, in addition to a direct mail update to those friends who may not be connected digitally. “It was exactly what we needed during this emergency,” commented Steven Schwab, director of external relations.

About Pursuant

At Pursuant, we’re committed to a single purpose: serving nonprofits and helping them achieve their greatest potential. That’s why we offer a complete range of fundraising and marketing communications services across the entire donor relationship pyramid. Our services include interactive and social media constituent outreach, acquisition programs, direct response communication, capital campaign counsel, and outsourced major and mid-level giving services. We serve a wide range of outstanding nonprofit organizations including those in health and human services, education, fraternal organizations, churches and faith-based organizations, and conservative political entities. Learn more about Pursuant and our family of brands (Pursuant Ketchum, Pursuant Sports, RSI and KMA) at pursuantgroup.com.

SOURCE Pursuant Ketchum