Leading gaming peripherals maker, Logitech International SA LOGI recently introduced a new Logitech G series product – Logitech G303 Daedalus Apex Performance Edition Gaming Mouse. The company’s latest innovation signifies Logitech’s dedication towards producing a technologically advanced device for boosting users’ gaming experience.
However, shares of Logitech fell around 5% during the regular trading session on Mar 6, 2015, due to macroeconomic factors.
About Logitech G303
Logitech has designed the product based on feedback from gaming enthusiasts and the eSports community. The Logitech G303 boasts the Logitech G exclusive Delta Zero optical sensor technology – one of the highly advanced optical sensors in the gaming universe – for maximum tracking accuracy.
Also, the device has full-color RGB lighting that can be personalized from a palette of about 16.8 million colors, for enhanced visual experience. Apart from these, the gaming mouse’s lightweight, compact and durable design adds to its accuracy and performance level.
The company declared the availability of Logitech G303 Daedalus Apex Performance Edition Gaming Mouse in the U.S. and Europe, from this month at a retail price of $69.99.
Our Take
Amid the rising popularity of high-definition gaming, Logitech’s highly advanced mouse will intensify the experience for game lovers. Moreover, the combination of Logitech G303 will aid Logitech to gain significant market share against Microsoft’s MSFT popular gaming devices.
As a matter of fact, Logitech has been intending to tap the high potential market for accessories by pursuing innovation and expanding its product lines. The company has manufactured innovative offerings like fastest performing mouse and keyboard switches, wireless mouse with longest battery among others, which drove its past earnings.
In the last reported quarter, Logitech’s earnings surpassed the Zacks Consensus Estimate by 36.7% and the year-ago quarter figure by 17.1%, primarily led by performance of its PC Gaming and Mobile Speakers (read more: Logitech Beats Q3 Earnings Again, Guides Higher Profit). Hence, we believe such launches promise strong growth prospects for the company and pave the way for strengthening its foothold in core operating regions.
Currently, Logitech has a Zacks Rank #3 (Hold). Better ranked stocks in the computer peripheral market worth considering include Mercury Systems, Inc. MRCY and Synaptics Inc. SYNA. Both stocks sports a Zacks Rank #2 (Buy).
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