Sherwin-Williams’ HGTV HOME Paints to Launch at Lowe’s

The Sherwin-Williams Company (SHW), together with Lowe's Companies Inc. (LOW), has announced that products under the former’s patent brand, HGTV HOME, will be available from March 2015 at Lowe’s personal stores and on its website Lowes.com.

The line of products from Sherwin-Williams’ HGTV HOME portfolio will showcase advanced exterior and interior paint programs that will be offered at stores of both Sherwin-Williams and Lowe’s. The products will retain the uniqueness, quality and other characteristics featured under the Sherwin-Williams brand name.

The HGTV HOME color palette by Sherwin-Williams will consist of 16 designer-inspired color ranges, 8 out which will be limited to Lowe’s. Each range of color will have 20 compatible shades with designing tips for homeowners. The shades promise easy combinations that will help create a uniform look throughout the home. This association thus successfully combines the design proficiency of HGTV with the superior quality of Sherwin-Williams’ paints, to promise homeowners a wholesome satisfactory experience.

Given that Lowe’s is well recognized by homeowners in the global home remodeling space, collaborating with Lowe’s should thus prove beneficial for Sherwin-Williams’ HGTV HOME solutions. Consumers can choose from a range of 1100 colors offered by HGTV HOME along with other classic shades created by color professionals at HGTV and Sherwin-Williams.

Additionally, Sherwin-Williams will be offering two separate brands of paints to Lowe’s, namely, Painter's Masterpiece and Property Advantage, for use by professional painters and property managers.

Sherwin-Williams currently holds a Zacks Rank #2 (Buy).

Better-ranked companies in the basic materials sector include Innospec Inc. (IOSP) and Valhi, Inc. (VHI), both sporting a Zacks Rank #1 (Strong Buy).