Heartland Payment Systems (HPY), in partnership with ToGoTechnologies, has introduced a mobile and online ordering solution for all sizes of restaurants.
This mobile and online ordering solution by Heartland enables consumers to order online, which was earlier possible only with major restaurant brands.
The technology used by Heartland’s mobile and online ordering app is powered by cloud-based customizable templates that help restaurants to customize it as per their requirement. The mobile and online ordering is a branded white label mobile app with advanced web ordering and a wide range of reporting and analytics tools.
Heartland’s app helps operators to activate tools as per customers’ requirements and also activate others tools for the growth in their business. The device also has inbuilt options, which include takeout, delivery, curbside pickup, catering, order from the table and gift and loyalty. Users of this mobile app are offered suitable ordering and pre-payment options, coupled with opportunities for suitable engagement with their desired restaurants.
Heartland’s app has resulted in an increase in throughput of incoming orders and improved sales as it reduces the manual process of taking orders and payments, thereby saving the time and money of restaurant operators. The company cited the example of Taziki's Mediterranean Cafe, a fast casual concept with 35 locations, which has seen thousands of its guests convert from manual to digital ordering through the solution. Taziki's expects to witness a sales rise and save costs once the solution is fully launched.
Restaurants are looking for mobile apps that are used by major companies so as to attract customers into placing orders through smartphones, tablets and computers with minimal operational costs. The partnership of Heartland and ToGoTechnologies will enable to bring such profitable technology, which is easy to learn for restaurant employees as well as customers.
Additionally, with this mobile and online ordering app, Heartland will experience more growth opportunities, which will result in good relationships with the small as well as large restaurant brands. This will not only enhance the company’s business but also expand its products portfolio, thereby generating huge revenue growth.
Currently, Heartland has a Zacks Rank #3 (Hold).
Stocks to Consider
Better-ranked financial transaction services stocks that are worth reckoning include Green Dot Corporation (GDOT), Vantiv, Inc. (VNTV) and Equifax Inc. (EFX). While Green Dot and Vantiv sport a Zacks Rank #1 (Strong Buy), Equifax carries a Zacks Rank #2 (Buy).
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