Starbucks Corporation (SBUX) has added two new products to its already extensive selection of summertime refreshment offerings. The two new coffee blends will help customers prepare a refreshing drink at home and beat the heat by not having to go out in the sizzling summer.
Starbucks’ VIA Caramel Flavored Iced Coffee is a special blend of medium roasted coffee, with a buttery, velvety caramel flavor and pure cane sugar that provides the perfect balance of refreshment and sweetness. They are available in five packs and can be drunk from a standard (16 fl. oz.) water bottle.
The other coffee blend, Starbucks Iced Coffee is finely blended and roasted using 100% Arabica coffee beans to accentuate its full-flavor taste profile when chilled.
The company is also offering Bistro Box grab-and-go food boxes to complement the refreshing drinks. The food boxes are available in eight varieties, and come in two sizes namely, ‘snack’ and ‘entrée’. Chipotle Chicken Wraps, Sesame Noodles, Chicken Lettuce Wraps are some of the varieties of the bistro boxes. All these grab-and-go food boxes are under 500 calories.
The boxes often offer traditional favorites like cheese and fruit, chicken hummus and tuna salad.
Starbucks has also adopted a new three-region corporate structure to accelerate its growth strategy in China and Asia Pacific, including all Asia Pacific markets and China; Americas (includes the United States, Canada, Mexico and Latin America) and EMEA (includes Europe, U.K., Middle East, Russia and Africa).
According to the new structure, a president will be assigned for each region and will work with both the licensed and joint-venture business partners of the company in each market. They will also consult with Starbucks Global Consumer Products and Foodservice team to continue building Starbucks brands and channels in each region.
Starbucks has been focusing on foreign markets for additional growth. The company’s policy is unlike its rival Green Mountain Coffee Roasters (GMCR) which relies almost entirely on the U.S. market.
Starbucks holds a Zacks #3 Rank, translating into a short-term ‘Hold’ rating.
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